![]() ![]() It’s like “wow, here’s a brand with a good foundation that costs $6 that has new shades that can work for a good percentage of my audience” on one hand but on the other hand it’s “but lawd, the brand is owned by a company that in their firing of Munroe Bergdorf seems to want diversity to increase profits but not really stand for the people they’re trying to market to.” I’ve written before about being even more conscious of the brands I support (read it here), and that of course has not changed for me. You can obviously make your own decision about whether you will continue to support the brand or not, but for me it’s complicated as a blogger whose content caters to women with deeper skin tones. Munroe is also on social media so you can read her direct comments on the matter which she posted during the firing. If you’re not aware of the story, you can google it and read up. They were $5.94 each and I may have also received a small discount for buying online and picking up in store (I say may have because I was ordering quite a few other things besides makeup and I know SOMETHING was discounted…lol).Īnyway, Maybelline is owned by L’Oreal which to me made a very disappointing decision to fire transgendered model Munroe Bergdorf after she spoke out against white supremacy and racism. This made it less frustrating than having to roll up in there and only find a few shades and then having to try to drive to another store. I wound up buying these shades from ’s buy online, pickup in store service. There is a store about a mile or two away that does carry a good selection of darker shades and it’s in a neighborhood that’s even less Black than over here. But the big brands like Maybelline, Covergirl, Revlon, etc? BARELY any dark shades if even. Yeah, they have a small selection of Black Radiance and Black Opal but it seems they don’t care to restock or even try to order the newer items. I’m talking not even something that might match Beyoncé. ![]() But I’m always left baffled sometimes while perusing drugstores in my area because it’s like, “um, whoever is ordering the shades-are you taking a second to actually LOOK at the people who come in your store?” I tell this story all the time, I live in a predominantly Black neighborhood and while one drugstore does a better job than the other, there’s one store that only ever seems to stock the lighter shades. In speaking to many people who work for mass market brands, they can’t tell a store which shades to stock. The process of a brand making shades and a particular store ordering specific shades for sale isn’t really a collaborative effort from what I understand. Nor will it make sense to have all the shades at every store. But of course anyone who peruses drugstore makeup aisles often enough knows that there just isn’t room for all 40 shades of a brand’s foundation to fit in the displays. With the addition of the new shades, Maybelline Fit Me Matte + Poreless is now a 40 shade range foundation. Today I’m just going over the new deeper shades the brand recently launched in the formula. So I’ve already reviewed the Maybelline Fit Me Matte + Poreless foundation so if you’re looking for my thoughts on that, make sure you check out this post and this post where I swatched more of the darker shades. Translation missing: en.llection_template.Read ALL about my review process including how I take swatches, photos, and more here.
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